i love love love package design. hands down, just love it. you can be so clever and witty and modern and adventurous. but this piece... this piece takes the cake. if you know me at all, you know that THIS is my personality in package design. i want this perfume, regardless of what it smells like. i just need it in my life.

it was designed by Erin Dameron.


“The goal of this project was to create, brand and design packaging for a five piece cosmetic line. The students were allowed to choose the brands’ name, direction and price point.

Penelope is a skin care line that was inspired by the retail store Anthropologie and is targeted towards women who shop there. Penelope’s unique bottle designs and intricate 3-D floral detailing, created to mimic lace, merge vintage aesthetics with modern form.”

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HEY! Thanks for dropping by. xo KB