Happy Frocktober!

ModCloth asked a group of bloggers to take part in their Frocktober event and I'm happy to be included! Each of us received ModCloth's new Frocktober dress to style up in our own fashion to help spread the word. In case you're not familiar (Unless you're from Australia you might be like "WTF mate?" Bonus points if you know that reference!), Frocktober is an organization created by some twenty-and-thirty something gals who want to help spread awareness for ovarian cancer. Frocktober hails from Australia but that doesn't mean girls (and guys!) worldwide shouldn't be up to date on detection and prevention. Check out the information below to see how you can get involved!

Just a heads up, the Frocktober dress just launched on ModCloth's site today and 20% of the sales from each and every ones goes straight to the Ovarian Cancer Research Foundation (OCRF) of Australia! 
Purpose: Frocktober is all about wearing dresses during the month of October to raise funds and awareness for ovarian cancer research. Currently, there is no appropriate early detection test for ovarian cancer. Frocktober supports the Ovarian Cancer Research Foundation in Australia in the search for an appropriate screening test, with the ultimate aim to improve outcomes for patients and their families. 
How to get involved: Visit the website www.Frocktober.org, click 'Start fundraising' and follow the prompts.
If you're curious what the dress is like in real life: it's heavy! Like, the super-nice-quality heavy that is perfect for Autumh/Winter. It's comfortable by itself but I can just imagine layering it up for the cold weather! I can't wait! And the color... *swoon!*. I decided to keep my styling super minimal and easy. Black tights, black ruffle heels and pops of ivory! I honestly sort of felt like a superhero in the dress! The big heart on the front like my symbol, and no solid superhero is without tights (except maybe Wonder Woman!). How would you style this dress?

Target tights
Charlotte Russe heels
Urban Expressions clutch
Hive + Honey headband

If you're interested in ways you can help raise money and awareness for Froctober and the OCRF, check out the suggestions below!

Ideas for Ways to Raise:   
There are many ways to raise, and how you adopt the Frocktober challenge is up to you! Here are some of our favourite frocking fundraising activities: 
         Don a frock all month, half of it, or even a week and get sponsored for it! This is the original Frocktober challenge. So original that it's almost retro.   
         Blog about it! Blog about your frockscapades to the WWW. Photograph your frockin’ efforts, show them off to the world and get sponsored for it!  
         Morning/afternoon teas; nothing’s better than a decadent cup of tea in your favourite frock. Call your frockish friends; turn the kettle on, put out some dollar-dazzling slice and your event is complete!  
         Challenge your mates. How about your school buddy who has worn only pants since 1997, or your male friend who can't say no to a dare? Put your money on the table until they get a frock on.  
         Frock Friday Tell your colleagues to get involved and book out a Friday to have some frivolously frocky fun at work. Ask your office manager to organise the party pies and beers for 5ish!  
         Frock swap! Organise a clothing swap with your friends – there are sure to be some hidden diamonds in your wardrobes. How resourceful! How quaint! How Frocktober! 
How you get involved is up to you – just remember that it’s all for a frocking good cause: Raising funds & awareness for the Ovarian Cancer Research Foundation in Australia.

45 comments:

  1. Amazing dress!! Love the heart motif!
    I've never heard of Frocktober, October is breast cancer awareness month in Ireland though so I'm holding a fundraiser for that this weekend.
    Can't wait til Movember, love to see the guys with their 'taches!

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  2. What a great idea. I can get behind that. I also really love the heart on your frock! Very adorable.

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  3. i love you hair this color. and that dress is absolutely darling!

    kaitlin xo
    kaitgirl.blogspot.com

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  4. Is that a ze end of ze world reference?! It is in my book :D This post is working, I want this dress to death.

    I'm kind of head over heels with Frocktober too ccc:

    anastasia

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  5. Such a great idea. I need this dress in my closet for fall

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  6. God you look STUNNING!! that dress looks amazing on you! and i just busted out laughing SO loud! "W.T.F MATE?!" "Effing Kangaroos..." "Oh Daym!" it's the End of The Wayyrlld"! LOVE IT! LOL!
    xx
    lyndsey of hellolyndsey

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  7. bahaha I was just thinking how cute that dress would look with a belt and then you said you felt like a super hero. I think we're on the same wave length today :)

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  8. Wow Kaelah, this dress looks stunning on your gorgeous figure! Honestly, you look amazing. It's such a great cause too.

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  9. OMG I fell in love with that dress the very second I saw it.

    The colors of the school I work for are orange and blue and I instantly thought it would be the most awesome spirit dress to buy and wear to show my awesome work spirit, paired with cute blue tights and boots. And I love that it supports a great cause.

    I just wish it wasn't so far out of my price range!

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  10. beautiful dress, beautiful cause!

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  11. I just saw this on an Aussie style blog the other day. Good on you for being involved! :) such a cool idea, I wish I had known at the start of October really! Will have to expand my tiny collection of dresses I think, I have 3 new vintage ones which need shortened for a start! The colours of this dress are awesome :) how cute with the heart on the front!

    Kc

    http://a-sparkley-silver-lining.blogspot.com/

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  12. I love this concept! You look so cute in that dress.....absolutely adorable! You pull it off so well...I'm not sure if I could even pull off a full dress (being that I'm so short...) :\

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  13. Amazing attire! I love how the blue heart compliments your eyes and tattoos :)

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  14. You're so pretty! This dress is really cute!

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  15. "But I am le tired!" "Well then, have a nap, then FIRE ZE MISSILES!!!"

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  16. This is such a cute outfit. I love the big blue heart and the headband looks so great on you!

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  17. This dress suits you so well, you look gorgeous! <333 I wish I had done frocktober this year, I basically wear a dress every single day! :P I will definitely get involved next time around x

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  18. I'd love to order this dress but shipping to Canada is $50! Boo! :(
    I love the idea though... and the dress is soooo adorable. I want! ;)

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  19. You are adorable and look beautiful in that dress! So glad I discovered your blog today...how is it that I did not know about it until now! Lovely!

    Liesl :)

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  20. Oh my gosh, I really want to organize something now! Such a cute dress and such a cute initiative! I think you styled it perfectly :)

    xo
    http://kittysnooks.blogspot.com/

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  21. LOVE THIS!

    great cause, great dress!

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  22. lovelovelove! wish i could afford that dress right now!

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  23. Question: I know that it's for a good cause but then why don't you have to pay for it? It seems a touch hypocritical considering it's over a hundred bucks. I would wear it if I got it for free also. Maybe I should start blogging just for the free stuff...

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  24. @rock over London: i totally see where you are coming from and the only reason I agreed is because I'm doing exactly what Frocktober requests: I'm spreading the word. Not everyone will have the money to buy the dress, and that's okay! But they can still spread the good word about Frocktober & donate or tell others. By sharing it here on LCH I'm making 10,000 (per day) people aware of the cause. If you're not a dress wearer or if you don't have $100 to spare (I don't!) then consider giving $10 or $15, organizing your own Frocktober, or simply tell others. Just bevause you can't buy the dress doesn't mean you couldn't be a donor or inspire others to consider a charitable donation (even if it's for a completely different cause!). I'm sorry you feel it's hypocritical of me to share a dress I was gifted, and I totally understand your angle, but please realize that by sharing this cause more than a handful of girls have bought this dress or told others about the cause. Each person made aware could be a potential donor. I hope you understand where I'm coming from! (to be perfectly honest I had never heard of Frocktober before MC approached me. Hopefully more of my readers will be inspired to check it out further. Maybe you could consider taking part in a Frocktober event in the future! Ovarian cancer isn't something that is going to go away, so we can continue to become aware and look for ways to contribute. Again, I hope you can see where I'm coming from, but if not then I hope you won't think less of me.

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  25. DUDE I know the ref! It's from End of Ze World! I used to watch that stupid little video like it was going out of style!!! :D

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  26. New reader here! I just read a good 10 pages of your blog. :) You're very pretty. Why do you never smile?

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  27. Stunning!! This whole look is just... stunning!!

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  28. I didn't even read the rest of the post after the 'WTF mate?' comment! I watched that video like 5,000 times when it was first created haha I frequently find myself referencing it in my posts but not many people know what it is!

    Ok, now off to finish the post...

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  29. So this is a totally awesome idea! I would do this, but currently I cannot wear any dresses or such since I am in Afghanistan. I will defenitely look into it though!

    And you are beautiful! I absolutely adore this outfit on you.

    <3 Jenn from Ramblings of a Nutcase

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  30. AUSSIE AUSSIE AUSSIE OI OI OI!

    I totally was like WTF mate? hahaha

    p.s. you look so cute in that dress, i might buy one now!

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  31. You look adorable! I L-O-V-E this shade of orange on you. <3

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  32. Your shoes are amazing!

    http://kindoflovely.com/

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  33. I've never heard of frocktober before so thanks! The dress looks great too :)

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  34. thanks for spreading awareness, i had NO IDEA about frocktober :) such a great idea! and that frock..... amazing! i'm obsessed with the color!

    xx, kara

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  35. You look great! I wish the dress had been made in plus-sizes as well, I would totally scoop it up!

    It's such a great cause! often cancers that aren't sexy (aren't breast cancer) get swept under the rug but this is a really cute and fun way to raise awareness!

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  36. Obsessed with you. Thats all. haha

    -Jani
    www.funfashionfit.com

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  37. Oh! That's a lovely outfit, and the best thing it's that it is for a great cause! Thumbs up for you! :)

    http://fromheretofashion.blogspot.com/

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  38. Absolutely LOVE this dress on you!

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  39. Cannot tell you how much I love this dress! So much so, it has been dancing around my mind for a couple of days..love the styling too :)

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  40. You look great in this dress, it's gorgeous! I received an email a few days about it and just about fell inluuuvuh. hehe.

    Delaney
    xx

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  41. I love this cause.

    I love this dress on you and love it even more knowing it's saving some ovaries.

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  42. You look adorable in your Frocktober dress! I love those shoes you paired with it.

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  43. Hellll yes I know that reference..."AHHH MOTHALAND!"

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  44. Just read this post again :D I LOVE that you posted this. Awareness is what it is all about. You just never know who you might touch that may be able to donate or spread the word even further. Thankyou Thankyou Thankyou for doing this :)

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HEY! Thanks for dropping by. xo KB