// Uniqueness of Being - Blog Redesign

It's not very often that I share a single design project on it's own, but since it's become such a large part of what I do each and every day, I thought I should put more emphasis on sharing it here. This blog overhaul is one that I finished last week and installed for Ashley. She's a super fun, energetic gal with exquisite musical taste (I realized how much we had in common as I installed her blog design! Yes, I'm saying I have excellent taste in music haha I'm a little biased though so...) 

When Ashley first sent in her questionnaire, I'll admit: I was nervous! She took it to heart when I said "Please be as detailed as possible with your answers". Normally I say that because otherwise I get clients who just say "I don't know, just do something" (then they hate it! haha) BUT, Ashley's ability to think out exactly what she liked/didn't like proved so helpful! She shared a private design moodboard with me on Pinterest and I was immediately drawn to a particular image. It had a few of the colors Ashley said she liked, so I just ran with it. She also knew exactly what typefaces she liked so that was a huge help, too. I sent over the first mock and that was it! I can't tell you how rewarding it is to just "get it" right off the bat. Doesn't happen all that often, but I think Ashley and I really clicked on this one. I had so much fun designing this and if I do dare say, I think it's my very favorite design yet. The retro color palette and font choices, the heavy typography in the sidebar's About Me, and the simplistic header and navigation... swoon! I told Mike I wouldn't be the least bit upset if she hated it because I'd totally put it on my blog! (That's how this current LCH design came to be!) 

Here's a peek at the before and after if you're interested. You'll have to visit Ashley's blog to get the full feel for it, but I have a feeling you'll love her and you'll stick around for a while!

If you're interested in a blog overhaul, brand redesign, or a fresh start for your indie biz, feel free to give me a shout! I'd love to work with you! I'm wrapping up some projects now and will have some availability later this week! It'd be fun to showcase the journey from start to finish!